Client: Gamercamp
Project: Website & poster design and development

For their third year, Toronto games festival Gamercamp needed a fresh new look that got away from expected videogame imagery and gave the event an identity of its own. This new approach kept the fun, playful feel that the three-day show is known for, but utilized simpler iconography and clean, legible type to make it more accessible.

The website was created in WordPress so the client could populate all the content themselves during the busy rush towards the event’s opening. This proved to be a real asset as content changed, events had to be moved around, and schedules were revised up to the minute—with their own tools for updating, the festival owners didn’t miss a beat.

Advertising the event around Toronto was handled online and through these iconographic posters, which doled out facts and tidbits about the show, as well as hinting at the welcoming, fun nature of the show itself.