Client: Royal Ontario Museum (ROM)
Agency: Hambly & Woolley Inc. / Pirate Group
Project: Illustration

These towering dinosaurs were illustrated for the Royal Ontario Museum’s latest “Out of the Vault” exhibit: Dinosaur Eggs & Babies. Toronto design firm Hambly & Woolley Inc. commissioned an image for this exhibition of rare, 195-million-year-old dinosaur nests. The illustration had to be suitably authoritative yet friendly to younger audiences.

The campaign spans outdoor advertising, newspaper and magazine ads, the ROM itself, and even a 15-second television spot, lovingly animated by the Pirate Group. I designed the image to be flexible and easy to manipulate so it could be cropped and maneuvered for each application.